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Strategies for small and medium-sized businesses Building an email list is more than just a marketing strategy—it's about creating a direct line of communication with your audience. For small and medium-sized businesses (SMEs), this can mean the difference between a...

A Customer Relationship Management (CRM) system is essential for consolidating, organizing, and overseeing all customer-related data. It enables you to monitor each individual’s buying journey, streamline communication, enhance customer interactions, and refine data...

Choosing the right email marketing tool depends on your needs, budget, and goals. Email marketing is essential for small businesses.

Email marketing remains one of the most powerful tools and digital marketing strategies for small and medium-sized businesses (SMEs).

Explore our marketing glossary to master key digital marketing terms and boost your strategy with essential insights and definitions.

HubSpot is robust marketing automation tools and Google’s vast digital advertising network could create a formidable synergy.

A landing page is exclusively intended for the user to leave their data in the contact form or take specific action for subsequent follow-up.

A CRM tool is allows you to collect, manage and analyze data that the customer shares with a company after interacting with the brand. 

The basics of inbound marketing include five key elements: contacts, buyer personas, buyer journey, content and objectives.

Website, uncover the types, functions, and benefits tailored for small and medium-sized businesses in Canada.