Should Alphabet consider acquiring HubSpot?

Should Alphabet consider acquiring HubSpot?

The recent buzz about Alphabet eyeing a buyout of HubSpot has set tongues wagging in the tech world. HubSpot, a prominent player in CRM and marketing automation based in Boston, boasts a hefty market cap exceeding $33 billion. But is this rumoured acquisition a...
Landing Page and a Web Site. What is the difference?

Landing Page and a Web Site. What is the difference?

I’m often asked about the main differences between a “Landing Page and a website.” Nowadays, Landing Pages are a highly effective tool, but this does not mean that Websites are not; landing pages are places where people can act to...
Critical elements of Inbound Marketing

Critical elements of Inbound Marketing

Understanding the basics of your inbound marketing efforts will lead to success. Remember that in the inbound world, prospects don’t want to feel forced to purchase; they want information. Inbound tactics allow you to provide the kind of knowledge prospects need...
Boost your business: CRM benefits for SMEs

Boost your business: CRM benefits for SMEs

To begin with, What is CRM? CRM is an acronym used for (Customer Relationship Management), a management system that allows small and medium-sized companies to have greater control over their communications with clients, which helps increase sales and provide better...