Strategy to building your email list: A guide for SMEs

Strategy to building your email list: A guide for SMEs

Email marketing remains one of the most powerful tools for small and medium-sized businesses (SMEs). It’s a direct way to reach your audience, promote your products or services, and build lasting customer relationships. But to reap these benefits, you need a...
The essential digital marketing glossary: Key terms to know

The essential digital marketing glossary: Key terms to know

In today’s digital landscape, navigating the marketing world can be overwhelming with its specialized terms and strategies. Understanding the fundamental marketing glossary is crucial for anyone looking to excel in digital marketing. Whether you’re a...
Should Alphabet consider acquiring HubSpot?

Should Alphabet consider acquiring HubSpot?

The recent buzz about Alphabet eyeing a buyout of HubSpot has set tongues wagging in the tech world. HubSpot, a prominent player in CRM and marketing automation based in Boston, boasts a hefty market cap exceeding $33 billion. But is this rumoured acquisition a...
CRM and its importance for SMEs

CRM and its importance for SMEs

Having a CRM implemented from the start of operations in a business, regardless of its size, brings benefits to the sales, marketing, and customer service areas, thus facilitating customer loyalty, which provides profitability to your business in the long term....
Critical elements of Inbound Marketing

Critical elements of Inbound Marketing

Understanding the basics of your inbound marketing efforts will lead to success. Remember that in the inbound world, prospects don’t want to feel forced to purchase; they want information. Inbound tactics allow you to provide the kind of knowledge prospects need...