Landing Page and a Web Site. What is the difference?

Landing Page and a Web Site. What is the difference?

I’m often asked about the main differences between a “Landing Page and a website.” Nowadays, Landing Pages are a highly effective tool, but this does not mean that Websites are not; landing pages are places where people can act to...
CRM and its importance for SMEs

CRM and its importance for SMEs

Having a CRM implemented from the start of operations in a business, regardless of its size, brings benefits to the sales, marketing, and customer service areas, thus facilitating customer loyalty, which provides profitability to your business in the long term....
Critical elements of Inbound Marketing

Critical elements of Inbound Marketing

Understanding the basics of your inbound marketing efforts will lead to success. Remember that in the inbound world, prospects don’t want to feel forced to purchase; they want information. Inbound tactics allow you to provide the kind of knowledge prospects need...